![]() The type of SSO that’s specifically designed for end-users is social login, which allows users to verify their identity with their credentials from a separate provider, like Facebook, Google, or Apple. SSO is a basic element of federated identity, and there are SSO options for B2B and workforce IAM solutions. The most widely known SSO example is Google G Suite, where logging into your Gmail means you’re automatically logged into YouTube, Google Drive, and other Google platforms. Single Sign-On (SSO) allows users to log in to one application and automatically be logged into a set of other applications. Unlike workforce identity solutions that support thousands of employees and vendors who require fairly static access to a pre-assigned list of applications, CIAM has to scale to millions of users - often in response to short-term events like peak holiday seasons or major sporting events.Īlthough not traditionally described as a software “feature,” scalability is a unique element of CIAM that requires third-party, cloud-scale stability. No two CIAM solutions offer exactly the features in the same way, but if you’re purchasing a CIAM platform, it should include the following: Scalability Here are four features that form the bedrock of modern CIAM solutions. That’s why CIAM solutions provide a unique set of features distinct from B2B or workforce identity solutions. But each type of user requires a different balance of security and user experience (UX). Organizations need Identity and Access Management (IAM) solutions for several classes of end-users: employees, enterprise customers, and customers. ![]() Given CIAM’s complexity and dynamism, many organizations choose to engage a third-party Identity-as-a-Service (IDaaS) provider rather than build a solution in-house.īelow, we’ll discuss the elements of a modern CIAM solution and how your company’s approach to customer identity can impact top-line revenue as well as mediate bottom-line security risk. And compiling user data into a single source of truth is essential to understanding your customers. Protecting sensitive data from malicious intrusion and taking steps to prevent data breaches is central to a sound security policy and compliance with data privacy laws. Providing an easy, frictionless way for users to onboard and log in is critical for driving conversions and building customer loyalty. Customer Identity and Access Management (CIAM) is how companies give their end users access to their digital properties as well as how they govern, collect, analyze, and securely store data for those users.ĬIAM sits at the intersection of security, customer experience, and analytics.
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